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November 8, 2016 — Elección General de California

City of Point Arena
Measure AC Ordinance - Majority Approval Required

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Resultados electorales

Se aprueba

121 votos si (65.76%)

63 votos no (34.24%)

100% de distritos activos (1/1).

184 boletas electorales serán contadas.

Shall Ordinance No. 227 amending portions of Chapter 3.30.030 of the Point Arena Municipal Code to increase the City of Point Arena's existing Transient Occupany Tax (a bed tax paid when overnight visitors rent a room) from ten percent (10%) to twelve percent (12%) to fund public services and maintain public areas, effective April 1, 2017, which proposed rate increase and amendment is anticipated to raise an additional $17,000 per year in revenue and which will continue until repealed by the City Council or the city voters, be adopted?

¿Qué es esta propuesta?

Información básica sobre la iniciativa de ley — Información oficial sobre esta iniciativa

Análisis del analista legislativo / Proposal

City Attorney

      Cities and counties may tax persons staying thirty (30) days or less in hotels, motels, and similar lodgings.  The tax is imposed on the hotel guest; the hotel has the duty to collect and transmit the funds to the taxing agency.  The Point Arena City Council has placed Measure AC on the November 8, 2016 ballot to ask the voters of the City of Point Arena to increase the City of Point Arena’s existing Transient Occupancy Tax from ten percent (10%) to twelve percent (12%).  Any additional income from this increase will be used to fund public services and maintain public areas.  The measure will amend the Point Arena Municipal Code and become effective April 1, 2017.  While there is no way to calculate the additional funds that will be raised, the City anticipates the increase and amendment will raise an additional $17,000 per year.


     All cities in the County of Mendocino, and the County, have transient occupancy taxes.  The transient occupancy tax is a general tax and must be placed on the ballot and approved by a majority of the City electorate voting in the election.


     Transient occupancy taxes are general taxes, and authorized by law for use to provide basic City services.  The Point Arena City Council has placed an Advisory Measure “AD” on the ballot which seeks approval of using any funds generated by the additional 2% of the Transient Occupancy Tax in the following manner: (1) One-quarter of the revenues to substantially increase promotions and marketing for Point Arena; (2) one quarter of the revenues to support events such as the Independence Day Celebration and Harbor Festival; (3) one quarter of the revenues to fund maintenance and improvements to the Arena Pier and City Property at the Cove; and (4) one quarter of the revenue for Park and Parking Improvements in the downtown area that support tourism and benefit the community.


       A YES vote approves Measure AC and will increase to 12% the City’s Transient Occupancy Tax.


     A NO vote rejects Measure AC and The City’s Transient Occupancy Tax remains at 10%.


     A YES vote approved Advisory Measure AD and directs the City to use the funds generated by the increased Transient Occupancy Tax as stated.


     A NO vote rejects Advisory Measure AD and therefore no direction is given to the City as to how additional funds generated by the increased Transient Occupancy Tax are to be used.

Published Arguments — Arguments for and against the ballot measure

Argumento A FAVOR

Vote Yes on Measure AC!  The passage of Measure AC will help improve our city’s efforts to build a strong local economy and provide vital public services throughout our community.


Measure AC would raise our Transient Occupancy Tax (TOT) from 10% to 12% of the cost of a hotel room.  The TOT is a tax paid for by tourists and visitors who stay in our hotels, motels and AirBnbs; Point Arena residents do not pay this tax unless they stay in one of these lodging establishments.


Visitors use our roads, sidewalks, parks, parking lots and the pier.  This requires improvements and constant maintenance to keep them in good shape.  Increasing the TOT will help pay for the increased costs from visitor stays in Point Arena and help improve the looks of our City.


The TOT is also used to promote Point Arena which helps support local businesses.  An increase in the Transient Occupancy Tax will help expand those efforts to help improve our local economy.  All Measure AC revenue will be used here in Point Arena.  This local source of income cannot be taken by the State.


In Fiscal Year 2015-16, the TOT in Point Arena generated approximately $80,000 in revenue for the City.  A 2% increase in the TOT currently amounts to approximately $16,000 annually.  With the scheduled addition of new hotel rooms in Point Arena, the annual TOT income could reasonably be expected to increase even more in the coming years.


Please join us in voting YES on Measure AC, and help our city build a stronger local economy and protect important city services.


s/Jim Koogle

Mayor, City of Point Arena


s/Scott Ignacio

Councilmember, City of Point Arena


s/Richey Wasserman

Councilmember, City of Point Arena


s/Jeff Hansen

Argumento EN CONTRA

No argument against this measure was submitted.

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